​How to speed up your international website?

Are you tired of people selling you snake oil to boost your site speed? Are there real solutions that can achieve that goal, or is everything just a smoke? Don’t get yourself down. Here you have the best how to speed up your international website guide!

​Premium DNS – shorten the first step.

The first thing that any new visitor must do before opening your website’s content is to resolve your domain. That task requires multiple answers from DNS servers of different levels. This takes time, especially if the last Authoritative DNS server for your domain is far away from the visitor.

On the domain level, you can get the right to manage your own DNS zone. Having a Premium DNS, you will have the chance to use multiple DNS servers located around the globe. That way, you will massively shorten the distance and speed up the DNS resolution. This will boost the speed of all new visitors to your site.

​CDN – cache servers for your content.

You will need multiple instances of your website too. To create a true CDN (content delivery network), you will need first the DNS infrastructure, but you will need multiple hostings. You will need to provide a website cache located in a different location closer to your visitors. That way, not only will the domain resolve fast, but any further request will travel a lot less. Again, less distance will result in a faster speed for your site. 

​Make your website lighter. 

If you have less to load, it will load faster. Until now, we were talking about the distance between the visitor, the authoritative DNS server, and the web hosting. Now let’s explore the content directly. You have multiple ways to lower the size of the site’s content: 

  • Optimize the images. Use smaller-size images and choose the image format. There are lighter image containers that could take a lot less space and bandwidth. 
  • Remove everything that you don’t need. Everything – images, videos, extra script, CSS design elements, and others make your website heavy to load. Removing all the elements, you don’t need and simplifying the design could help a lot with the speed. 
  • Use Lazy load. There is a way that makes the visitors load only the part of the screen that they can see. It is called Lazy load. That way, it is lighter. When the visitor wants to see more, he or she can do it by clicking more, scrolling, or moving toward aside. 
  • Use compression. There are size-wide compression tools like Gzip compression. Having all compressed will save you bandwidth, which can help you with the speed and the bandwidth limit of your web host. 

​Fewer redirects – faster website loading.

The redirects happen on the DNS level. First, a DNS query must resolve one URL, and then redirect to the second and wait until it loads. You can see how this is adding time, right? Yes, sometimes it is crucial to use redirect 301 or redirect 302, but try to keep the number low. 

Those are the true ways to speed up your international website. Apply them one by one, and you will start to see the difference. Better speed easily translate to a better experience for your visitors, and in the end, that is what really matters.

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